Marguerit jewelry – the story behind the Danish classic

The history of Marguerite jewelry 🌼

Daisy jewelry is one of the most iconic symbols in Danish jewelry. It is closely linked to the royal family, to Danish design tradition and to some of the most important jewelry manufacturers in Denmark. Today, the daisy is still a beloved motif – both as an elegant fashion accessory and as a small piece of cultural heritage.

At Viclara we are proud dealers of Lund Copenhagen marguerite jewelry , which continues the classic tradition in silver, gold-plated silver and enamel. 👉 See our selection of marguerite jewelry here .

The first daisy brooch (1935)

The story begins in 1935 , when Crown Princess Ingrid of Sweden married Crown Prince Frederik of Denmark .

As a wedding gift, Ingrid received a lavish marguerite brooch from her father, King Gustav VI Adolf. The brooch was made by the court jeweler CF Carlman in Stockholm and consisted of a whopping 238 brilliant-cut diamonds and 444 rose stones set in platinum .

The brooch was a tribute to Ingrid's mother, Crown Princess Margaretha of Sweden , who was affectionately called “Daisy” – the English word for marguerite.

This gift laid the foundation for the marguerite as a symbol in the royal house.

Birth of Princess Margrethe (1940)

When Princess Margrethe (now Queen Margrethe II) was born in 1940, the event was marked with another daisy brooch.

This time, the Danish court jeweler A. Michelsen was behind the design. The piece of jewelry was made of gold, white enamel and diamonds and was given to the princess's mother, Queen Ingrid.

This brooch is considered the original Danish daisy jewelry and became the model for the later collections in silver and enamel that Danes could buy and wear in everyday life.

From royal house to public property

In the wake of Princess Margrethe's birth, the daisy quickly became a popular item. Several Danish jewelry manufacturers began making daisy series in silver with enamel, so that everyone could wear the symbol. Among the most notable were:

• A. Michelsen – who created the official daisies and made the design accessible.

• Volmer Bahner – known for his elegant marguerite jewelry in silver and enamel.

• Bernhard Hertz – another one of the classic producers of daisies in the 1940s.

In 1985, A. Michelsen became part of Georg Jensen , which continued the marguerite in new interpretations. Georg Jensen daisies are today known as the more luxurious versions of the jewelry.

Lund Copenhagen – today's daisy

Today, it is Lund Copenhagen in particular that is associated with the marguerite. The brand has taken up the legacy of the classic enamel manufacturers – especially Volmer Bahner – and produces daisies in sterling silver, gold-plated silver and hand-applied enamel .

This makes it possible to own a piece of Danish design history in an affordable version , without compromising on quality or authenticity.

At Viclara you will find a wide selection of earrings, necklaces, rings and brooches from Lund Copenhagen – all true to the iconic design.

What does the daisy symbolize?

The daisy stands for purity, love and hope – and is closely associated with Queen Margrethe II, whose nickname “Daisy” has made the flower a symbol of both the royal house and Denmark.

How to best care for your daisy jewelry

• Enamel is glass – be careful of bumps and knocks as it cannot be repaired.

• Remove your jewelry when bathing, exercising, sleeping, and doing hard work .

• Avoid applying perfume, cream and hairspray directly to the jewelry.

• Store them dry and separately to avoid scratches.

• Clean with a soft, damp cloth .

Frequently Asked Questions

Who made the first daisy brooch?
The first large daisy brooch was made by CF Carlman in Stockholm in 1935 for Crown Princess Ingrid.

Who made the daisy brooch for Princess Margrethe's birth?
It was designed in 1940 by A. Michelsen – in gold, white enamel and diamonds.

Are Daisy and Marguerite the same?
Yes – “daisy” is the English word for marguerite.

Who makes daisy jewelry today?
Lund Copenhagen in particular produces the classic daisies, while Georg Jensen makes modern luxury interpretations.

Is daisy jewelry affordable?
Yes – today they are primarily made in silver and enamel, making them far more accessible than the original platinum and diamond brooches.

A piece of Danish design history

When you wear a daisy piece of jewelry, you are wearing a piece of Danish design and cultural history . The jewelry is an icon of both the royal family and Danish design – and at the same time an elegant choice that never goes out of style.