Flora Danica

The story of Flora Danica Jewelry: A Tribute to Danish Cultural Heritage

Flora Danica: The name Flora Danica constitutes a real gem in the Danish cultural heritage and draws its roots from the legendary encyclopedia of the same name. It was during the time of King Frederik V that Flora Danicaproject was launched, and over 122 years the Danish flora was carefully documented and immortalized in a unique work about the wild nature in the Kingdom of Denmark. While many still connect Flora Danica with the famous porcelain frame from Royal Copenhagen, then a special category with reference to this iconic name saw the light of day in 1952: Jewelery designed by nature itself.

The adventure begins with Flora Danica: The story of Flora Danicajewelry begins back in 1952, when the popular variety artist, Orla Eggert, and his wife, Grethe, took the initiative to create jewelry inspired by nature's unique design. Flora Danica was the first and only company in the world that managed to gild and immortalize real flowers in jewelry.

A Crown for a Four-Clover: Already in the 1960s got Flora Danica difficulty in obtaining all the flowers and leaves that had to be used in the growing production. In particular, it was difficult to obtain all the four-leaf clovers that the customers requested. That's why there was a regular ad in the newspaper calling on people to hand in four-leaf clovers every Sunday - and as a reward there was 1 kroner per one. four leaf clover.

New Times: In order to meet the increasing demand, in the 1970s, the jewelery began to be produced in solid sterling silver. The jewellery, still to this day based on the original casts of flowers and leaves from Danish nature in the 1950s and 60s, continued the legacy of Orla Eggert, who passed away in 1973, and was taken over by his wife, Grethe.

International Success: Demand exploded, and in the early 1980s became Flora Danica-jewelry sold in 53 different countries worldwide. Flora Danica became a historic Danish jewelery success on the international stage.

Queen Margrethe's Design: In 1992, the Flora Danica asked by the Danish court to produce a special commemorative brooch, which was personally designed by Her Majesty Queen Margrethe. The brooch was given as a personal gift by the Queen to all guests at the royal couple's silver wedding. Flora Danica has also designed and produced a tiara for Her Royal Highness Princess Marie in 2013.

Flora Danica Jewelry Series: A Celebration of Nature's Beauty

Flora Danica Grass Jewelry:

The grass jewelery is created with a unique understanding of nature's own design. They wrap themselves naturally and elegantly around your fingers, neck, ears or arm and take us back to summer memories, where as children we could whistle with blades of grass. The jewelery is available in bracelets, necklaces, earrings, hoops in silver and gold-plated.

Flora Danica Forget-me-not Jewelry:

This small fine flower symbolizes fidelity, love and friendship. With a simple and elegant design Flora Danica's forget-me-not jewelery perfect for every occasion - from small everyday moments to the most festive events.

Flora Danica Parsley Jewelry:

Enter a world of aesthetic beauty and good mood with Flora Danica's unique jewelery collection modeled after real parsley. At Flora Danica the passion for nature's unique design is evident in every piece of jewellery. Parsley symbolizes freshness, vitality and a subtle elegance. The parsley jewelery has become a modern fashion statement and a bestseller from Flora Danica, that captures both style and individuality. The series includes THE ORIGINAL FOUR CLOVE SINCE 1952, and rings, bracelets and necklaces are available in both silver and gold plated with 22 carat gold.

Flora Danica Beech Jewelry:

The beech tree is proudly known as Denmark's national tree, and Flora Danica's jewelery collection pays tribute to this symbol of strength, wisdom and bright times. Each beech leaf used to create these classic pins is authentic and preserved with care so you can enjoy the original structure and fine details created by nature.

Flora Danica DILD Jewelry:

Since 1952, Flora Danica's basic idea has been to create jewelery based on nature's own and unique design. The founder, Orla Eggert, was a true artist with an innovative and positive mind, so when times were dark and the world was in crisis, Orla experimented with creating jewelry from herbs to create fun and joy. The dill jewelery is one of Flora Danica's most popular collections, which are available in necklace, statement ring and earrings in both silver and 22 carat gold-plated silver.

Flora Danica Jewelery at Viclara Jewelery & Watches in Holstebro

Visit our store in Holstebro to experience the whole thing Flora Danica the jewelery collection in person. As an official retailer of this unique jewellery, we are proud to present a selection that celebrates Danish cultural heritage and nature. Explore our range online with free 1-3 day delivery and let our knowledgeable staff help you find the perfect piece of jewelery that will become a special feature in your jewelery collection.