How do you match a brooch with your outfit and the occasion?

How do you match a brooch with your outfit and the occasion? That’s a question many ask when they want to add a sophisticated touch and create a personal, stylish expression. For even though the brooch is often viewed as a classic piece of jewelry, it is in reality much more than that – it’s a personal statement, a style marker, and often a conversation piece in itself.

At Viclara, we love the versatility of the brooch. Here you’ll find our complete style guide on how to choose and style a brooch for both everyday and festive occasions – with a focus on materials, brooch placement, color coordination, and creativity.

Choose the right brooch for the occasion

A brooch can elevate any outfit, but the best result is achieved when you match the design and expression to the occasion.

For everyday wear: Understated elegance

If you want to add an exclusive touch to your everyday look, choose a subtle brooch with simple details. Neutral shades, matte finishes, and designs with small pearls or stones create a stylish and balanced expression.

For example, place the brooch on the collar of a shirt or the lapel of a blazer to add structure and depth to the outfit, without making it ostentatious.

For formal and festive occasions: Make your style noticed

For weddings, dinners, or receptions, there’s room to be bolder. Here, you should select a brooch that draws attention – with details in gold, silver, or sparkling stones.

Let it be the dominant piece of jewelry on a simple dress or jacket to create a contrasting yet harmonious whole.

Discover handpicked brooches for both everyday and festive occasions at Viclara

Color coordination: How to create harmony

A brooch shouldn’t just be decorative, but should work in harmony with the rest of your outfit. Consider color coordination when choosing your brooch.

Match or contrast? Two paths to a stylish look

• A neutral wardrobe in black, white, beige, or navy allows for both metallic and colorful brooches.
• If you’re wearing pastel or floral tones, brooches with organic shapes and light colors can enhance a romantic expression.

Tone-on-tone for classic elegance

If you want a balanced, cohesive style, choose brooches and other jewelry in the same metal tone – for example, silver for your necklace, earrings, and brooch alike. This creates a calm base where the details in the jewelry truly stand out.

Brooch placement: Classic and creative

The traditional brooch placement on the jacket lapel now accompanies new ways to use brooches. Experiment and discover how placement can change your entire look.

Creative placements that highlight your style

• Place a narrow brooch on the collar of your shirt for a sophisticated, vintage-inspired look.
• Use a brooch to elegantly fasten a scarf around your neck or shoulder.
• Try placing the brooch at the waist of a dress for an unexpected and feminine touch.
• Wear brooches in your hair – turn them into hair clips using headbands or updos.

No matter the placement, the brooch becomes a piece that signals personal taste and sense of style.

Style guide: From classic to artistic

If you’re wondering, "How do you match a brooch with your outfit and the occasion?" – the answer is, it all starts with how you want to express yourself.

Layering: Multiple brooches – greater impact

Create a unique look by combining two or more smaller brooches in one pattern – for example, arranged in a semicircle, vertical line, or asymmetrical design. This gives your outfit texture and proves that fashion inspiration can also come in small, decorative steps.

New to the world of brooches? Start simple

If you’re a first-timer, start with a stable base: A simple pearl brooch or a floral motif in silver or gold works with most outfits. It gives you flexibility and the option to experiment over time.

Personal style – through well-chosen details

In a wardrobe that reflects your personality, it’s the details that make the difference. A brooch can be your signature. It can renew a familiar outfit, create new combinations, or serve as a fashion statement embracing both classic style and contemporary trends.

At Viclara, we see brooches as little works of art. Handpicked and selected with an eye for aesthetics, function, and identity.

See the full selection of brooches and find your favorite here